TOM has experienced a 55% increase in sales revenue from calendar year 2021 to calendar year 2022. The group has also seen a dramatic broadening of it’s clients with an expansion of the group’s customer base by circa 63%.
“The population migration from metropolitan Melbourne to regional Victoria continues to drive demand for regional outdoor advertising. We are seeing a broad appetite for our TOM outdoor inventory from small local businesses to larger state, national and international agencies and direct clients.” says Ged Hart of TOM.
The influx of local, interstate and international tourists into regional Victoria is also driving demand for regional advertising. TOM’s vacancy rates for the previous 2 months across all billboards are the lowest they have witnessed as a media group.