Right across Victoria, at public sites visible to hundreds of thousands of viewers, INTOMISSION presents the work of twelve Australian artists. Contemporary art will occupy large format digital and static billboard infrastructure, engaging new audiences and offering artists new platforms. This non-profit project playfully integrates images of paintings, photographs, drawings and new media art at high-visibility locations, asserting art’s value in our everyday experience.
With consideration of region and country, INTOMISSION links artist, idea and place to inspire a captive audience through surprise and physical impact. We have a large format billboard media landscape across regional Victoria that lends itself perfectly to bringing outstanding contemporary art to the local communities and greater Victorian populous to experience and enjoy. This is the people’s space and having a small break from the ads with a visual experience from some of the best artists in Australia can only be positive.
Ged Hart, Managing Director, TOM large-scale digital billboards will be co-opted at locations in Geelong, Ballarat, Bendigo, Shepparton, Wangaratta, Traralgon and Horsham thanks to the generosity of Total Outdoor Media (TOM) and programmed throughout the year by Nicholas Projects. Bringing a mix of styles, approaches, media and profiles, INTOMISSION works to celebrate Australian art by sharing it to vast audiences, while drawing together a network of some of the country’s most interesting artists in one innovative program offering.
More information about the participating artists can be found below.