This week, at TOM, we’re excited to be rolling out a landmark Koorie Country initiative that has been in the pipeline for almost 18 months.
Each of TOM’s large-format billboards will name and pay respects to First Nations People and the original Indigenous country in which each billboard sits state-wide across Victoria.
As part of the initiative, which will become a permanent fixture on all TOM inventory, each billboard will carry a nameplate depicting the corresponding country name of the traditional owners of the land.
Read more about the initiative via B&T.
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![](https://totaloutdoormedia.com.au/wp-content/uploads/2022/07/Koorie-Nameplate_GRR_800x600.png)
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