We’re a small team with a large footprint.

Ged Hart

Managing Director

A highly respected industry veteran, Ged has been developing outdoor media solutions for more than 35 years. Having worked for many high profile out-of-home media companies in senior sales, marketing and management roles, today Ged channels his experience into TOM to help brands, media buyers and landowners make the most of outdoor media.

Ged oversees business modelling, design, master planning, construction, occupational health and safety and sales infrastructure at TOM, with a unique understanding of market conditions and commercial realities.

Michael Buxton


Michael Buxton has over 40 years of experience in the property industry, beginning with property management and sales in his family’s business, JR Buxton Pty Ltd. In 1976, Michael co-founded Becton Corporation, and in 1994 he launched MAB Corporation which develops key sites in metropolitan and regional Victoria.

As the Chairman of TOM, Michael oversees the company’s strategy with clear and practical direction. His innate sense of vision and invaluable experience ensures TOM continues to provide value to its partners in an ever-evolving landscape.

Heidi Lawrie

Sales Director

Heidi is a true media sales professional with over 20 years of experience across multiple media platforms. She prides herself not only on unique knowledge of the Victorian regional media landscape but also her exceptional customer service.

As an experienced sales strategist, Heidi’s roles in regional TV, radio and out-of-home provide a tailored and hands-on approach to media placement. Every campaign enables TOM’s varied client base maximum coverage with an innovative results-driven approach.

Lucille Tregear

Operations Manager

Lucille brings several years of experience in digital marketing, event management and B2B marketing to Total Outdoor Media, as well as invaluable insight from a career across the consumer electronics, beauty and lifestyle, hospitality, music and not-forprofit sectors.

In addition to her wide-ranging experience, Lucille has a passion for out-of-home media. Through her role of Operations Manager at TOM, she is able to ensure each client can reach their target audience across Victoria’s regional landscape.

Ben Buxton

Business consultant, brand and marketing manager

One of Australia’s leading brand communications and marketing consultants, Ben has spent over 20 years in marketing and communications. As the founding member of Grenade and recipient of several national design awards, Ben has an innate knowledge of design, strategy and business.

Currently a board member and director of private equity provider Corsair Investment Management, Ben also brings a strong business acumen to the TOM team.