As the state and country open up post-Covid-19 Pandemic, TOM has witnessed a huge surge in buyer confidence displaying a titanic increase in future OOH bookings for the next 6 months.
“It goes without saying, through Victoria’s lockdown and with few cars on the roads and Highways it was extremely challenging to get businesses to commit to forward OOH bookings. As we start to see positivity and confidence re-emerging in Victoria, we are now experiencing record demand for OOH media, in particular, regional areas exposed to the tourism sector” – Ged Hart, Managing Director at TOM
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