Within a 3-4 hours drive from Melbourne, you can reach approximately 80% of the state. Victoria’s accessibility profile has greatly impacted the economic expansion of regional Victoria, its tourism profile, and its international appeal.
Whether it’s a day trip to Ballarat, a tour of the 12 Apostles, or commuting to work, it’s regional Victoria’s accessibility profile that has led to the ultimate and ongoing success of the OOH sector. With approximately 3.1 million visitors to Melbourne annually (2019 Tourism Research Australia) and the continuing expansion of regional towns, there have never been so many cars on our roads and so many eyes on OOH.
Accessibility is key to Regional Victoria’s exponential growth. Unlike many other Australian states, Victoria, due to its arterial architecture and comparative size can be accessed via its capital with relative ease.