What goes up in some cases just keeps going up…

TOM has experienced a 55% increase in sales revenue from  calendar year 2021 to calendar year 2022. The group has also seen a dramatic  broadening of it’s clients with an expansion of the group’s customer base by circa 63%.   “The population migration from metropolitan Melbourne to  regional Victoria continues to drive demand for regional […]

OOH drives online search! ⁠

A whopping 41% of people who see an OOH ad will use a search engine to gain more information about the product or service. That coupled with ABS 2021 figures of more than now 5 million registered vehicles in Victoria translates to the perfect time to tap into TOM’s premium OOH inventory.⁠ Contact TOM today.

Regional Victoria – Accessible to Everyone

Within a 3-4 hours drive from Melbourne, you can reach approximately 80% of the state. Victoria’s accessibility profile has greatly impacted the economic expansion of regional Victoria, its tourism profile, and its international appeal.⁠ Whether it’s a day trip to Ballarat, a tour of the 12 Apostles, or commuting to work, it’s regional Victoria’s accessibility […]

TOM helps your brand engage

TOM’s specialty is helping brands engage with out-of-home audiences by drawing on their strategic regional billboard network. If you have a specific site or series of sites in mind, TOM can make sure you’re seen by thousands of passing drivers every day. They’re here for local businesses, government departments, national campaigns and international brands. ⁠⁠TOM’s […]

Huge surge in buyer confidence post Covid

As the state and country open up post-Covid-19 Pandemic, TOM has witnessed a huge surge in buyer confidence displaying a titanic increase in future OOH bookings for the next 6 months. ⁠⁠“It goes without saying, through Victoria’s lockdown and with few cars on the roads and Highways it was extremely challenging to get businesses to […]

Geelong by the numbers

2019/20 Tourism Data Snapshot⁠⁠Geelong, Geelong Region⁠ – Impressive numbers.⁠Tourism Economic Value > $765 m⁠Domestic Overnight Visitors > 5.3 m⁠Domestic Expenditure > $914 m⁠International Overnight Visitors > 44,000⁠International Expenditure > $51 m⁠⁠TOM > Celebrating Regional Victoria. Contact TOM today.

Koorie Country Nameplates

This week, at TOM, we’re excited to be rolling out a landmark Koorie Country initiative that has been in the pipeline for almost 18 months. Each of TOM’s large-format billboards will name and pay respects to First Nations People and the original Indigenous country in which each billboard sits state-wide across Victoria. As part of […]

Northcote Koorie Mural

Circa 1983, Visual Artist, Megan Evans designed and created the Northcote Koorie Mural. Originally located at the Northcote Town Hall. The mural was motivated by the dispossession of indigenous people and the gap between indigenous and non-indigenous people and with friends and collaborators, the 40m wall of art was born. Fast forward 30 years, the […]

Gateway to Geelong and the Great South West of Victoria

After 7 years in town planning and consultation, TOM are delighted with what can only be labelled as ‘Iconic Billboards’. Located at the wedge where the Princes Highway and the Princes Freeway seperate the Corio-Geelong metro and the major arterial to the Surf Coast and the Great South West. Wrapped in the Geelong Football Club colours, these […]