Seven illuminated advertising faces were constructed over the months of October and November. These high impact signs are situated in fast growing regional municipalities in the Western region and are designed with a strong emphasis on ‘city’ style supersites in regional Victoria.
Located in Horsham, Hamilton, Portland and Stawell, all of the signs are situated on major arterials and strategically positioned for long, uninterrupted viewing.
This regional roll out provides advertisers an opportunity to differentiate themselves from their competitors’ media strategy and target this important and rapidly increasing market.
TOM’s regional development strategy is on track with many more premium assets to be unveiled in the coming months.